Loofah: A Fun Veggie With a Fair Trade Mission
Why Loofah-Art chose to work with certain groups in impoverished areas of the world:
Anita Liwette, Creator & Co-Founder
LOOFAH-ART...OUR MISSION GROWS GREENER
Loofah-Art® is a completely eco-friendly and 100% biodegradable product fabricated from a sustainable agricultural crop. In addition, the humanitarian mission is expanding exponentially as the company grows.
Our products derive from a very strong business and social model...safe and non-toxic, functional and environmentally sensitive - helping the world as we go along!
The loofah used in our products is acquired from pockets of farmers in underdeveloped cultures around the world. These farmers are self-employed and they come together in areas where we purchase their harvested crop.
By providing these farmers with an alternative crop to grow and harvest, Loofah-Art® is providing them with the means by which to help support their families. In addition, we are providing employment to the fabricators who cut, sew, package and ship our products for global distribution.
Helping our workers with educational support for their children is another key initiative of Loofah-Art°. Programs have been developed and are in practice that keep the children in school and out of the fields! One of our principle objectives for educational support is to provide the opportunity for the coming generations to succeed!
As you read our mission statement above you might be wondering how all of this came about! Eighteen years ago I got the idea to "take loofah out of the bath and put it into the kitchen"! At that time there were no genuine all natural, earth-friendly and bio-degradable scrubbers on the market. I came across some impoverished farmers in a developing country who desperately needed help in selling their organic loofah and they asked me to come up with an idea. Having been very involved in the Housewares and Gift industries for several years it was a real "natural" for me to wake up one morning with kitchen scrubbers on my mind! Then I thought...they must be fun and whimsical yet practical and totally non-scratch: Loofah-Art was born.
At that time and even now so many people were opposed to products being manufactured outside of the U.S. I must admit I was one of them until it dawned on me that we as a people had initially worked to develop a global world and economy. What better way to bring all people together than to help one another succeed. Since we can't grow Loofah in the U.S. to the scale of an agricultural vegetable crop this all made sense and came together!
Think about it: We all continue to benefit even when products are fabricated elsewhere followings the guidelines of fair trade practices. Shippers have to transport, stores have to have products to sell thus hiring sales associates to help, sales reps must sell to these stores, our warehouses must hire staff to run the business, pack product for shipping, etc.
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LOOFAH-ART . 381 BLAIR ROAD . AVENEL, NJ 07001 USA . TEL: (732) 694-3773